Outreach Impact: Quality vs. Quantity

“We did 1000 hours of outreach!” Judge: “Wow. What did you do?” “We stood at a booth at the county fair.” Judge: “Oh.”

The “Passive” Outreach (Low Value)

• Booths, Fairs, Parades.
• Good for: Recruiting, Awareness.
• Bad for: Connect Award. It has shallow impact.

The “Deep” Outreach (High Value)

• Mentoring: Spending 2 hours/week with an FLL team for 6 months.
• Curriculum: Teaching a Java class at the library.
• Legislative: Talking to school boards about STEM funding.

Measuring Impact

Don’t count hours. Count Results.

• “We taught 20 kids.” -> “3 of them started their own FTC team.” That is impact.